Mr. Mitesh A. Hanwate

ABSTRACT

Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This paper focus on understanding the various elements of digital marketing and various advantages digital marketing brings to customers. Keywords: Digital Marketing, Electronic Media, Competitive advantage.