Asian Journal of Management Sciences <p>Asian Journal of Management Sciences (AJMS) ISSN: 2348-0351 aims to publish high quality original research work and provides a platform for scientists and academicians all over the world to promote, share, and discuss various novel aspects and methods in all areas of Management Sciences.</p> <p>This journal serves the scientific community as a forum to discuss current developments in the area of Management Sciencesby exploring new innovations and application of Management Sciences to attain highest publishing quality standards.</p> en-US Asian Journal of Management Sciences 2348-0351 Luxury Consumption and its Relevance in India- A Pandemic View <p>&nbsp;</p> <p>&nbsp;</p> <p>India’s stupendous economic growth is to reckon with. The number of Indians in the millionaire and billionaire club is ballooning at monumental rates. With globalization and technological development, the luxury industry has undergone epic changes in the past 20 years. The Indian middle-class is gradually turning from pursuant to purchaser, demanding an aspirational lifestyle. This has created a massive opportunity for global luxury brands in India. But chasing the Indian diaspora is quite challenging and unpredictable considering the enormous socio[1]cultural diversity seen in the country. Different layers of Indian society seek luxury with multifarious anticipation levels of service, correspondence, experience, and contentment. Covid-19 has taken a toll on all industries. Luxury retailing in these circumstances is a new ball game altogether. This review paper, taking on a qualitative assessment path, explores the past conceptualizations of luxury and its relevance in the Indian subcontinent in current times. It also throws light on prospects and threats posed in front of the luxury industry and marketing and communication tactics that need to be applied to mesmerize the Indian buyers.</p> Abhinav Gupta Copyright (c) 2022 2022-05-11 2022-05-11 10 1