LOGIN
BEST PAPER AWARDS
AJMS Will give best paper award in every issue in the from of money along with certificate to promote research .
Best Article of current issue
Download Article : Click here
ABSTRACT
Economic Uncertainty and Corporate Adaptation During the COVID-19 Market Paroxysm
Arthur Kirimhan*, George
Serafeim, Judge Larson
ABSTRACT
Although COVID-19 was declared a global pandemic by the World Health Organization on March 11, 2020, its consequences continue to affect global economies and social systems. Governments worldwide implemented strict containment measures to reduce the spread of the virus, including lockdowns, travel restrictions, social distancing regulations, and temporary business closures. While these interventions were intended to protect public health, they simultaneously disrupted global trade, weakened economic stability, and challenged international cooperation. The pandemic generated unprecedented uncertainty across businesses and financial markets, significantly altering organizational operations, consumer behavior, and market structures. Developing economies, particularly within the African continent, experienced severe institutional and economic difficulties, where inadequate healthcare systems, weak governance structures, and economic dependency intensified the crisis. The pandemic also created psychological fear and social insecurity among individuals, affecting healthcareseeking behavior and everyday social interactions. This review article examines the economic disruptions caused by the COVID-19 pandemic, analyzes corporate adaptation strategies employed during the crisis, and evaluates the long-term implications on global business and market systems. The study further highlights how businesses adopted digital transformation, remote operations, and strategic resilience measures to survive in an environment characterized by instability and uncertainty. Keywords: COVID-19 paroxysm, economic uncertainty, corporate adaptation, global markets, business resilience, pandemic crisis, digital transformation.
[Full Text Article]