Khan Mujahed Afzal

ABSTRACT

This paper explains Marketing of milk and milk products and its advantages by comparative study. Objectives 1. Demand increases by marketing of Milk products. 2. Marketing Potential of Milk industries. 3. Creating regular consisting Demand to Maximize profit 4. Increase in Market capacity Builds social bond with industry proving “Health is Wealth…” 5. Marketing essential for milk and milk products industries. 6. Milk and Milk products full fills social daily need. Research Methodology Mainly for this research paper, primary as well as secondary data is referred and information is gathered from daily news papers in Latur district and Agriculture magazines.