Dr. Gajanan Panditrao Mudholkar

ABSTRACT

In cut-throat competitive market, every organization performs to sustain, thrive and grow in the business environment. Organizations exist for achieving certain objectives. The objective was to earn money through profit making. The profit can be generated through the effective marketing. Thus marketing was an essential activity for every organization. Most of the Management Institutes were run by private owners for educational quality enhancement, employment generation, branding of their educational institute and to earn money. Therefore, they also did marketing for branding their professional courses like MBA, PGDBM, MMS, MBS and other allied management courses. In this research work, an attempt had been made to get an overview of marketing tools adopted by management institutes by focusing on the marketing strategies for attracting the students to enroll and to recommend effective marketing methods to brand their organization.