Dr. Gajanan P. Mudholkar

ABSTRACT

The study of customer satisfaction is vital to understand the overall feedback about the product attributes and customer experiences. This study is done to comprehend the comparative customer satisfaction of Banks and NBFCs. The customer satisfaction is measured with the help of logistic regression method. The Statistical Package for Social Sciences (SPSS) is used to apply logistic regression. This logistic regression method analyzes the customer satisfaction in dichotomous way. For this research, researcher has taken the sample size of 186 customers, 35 managers and 70 employees of banks and NBFCs resp. With the help of tabulation, Classification tables and Omnibus Tests of Model Coefficient, the logistic regression is used for making accuracy in the predictions. The findings, conclusions and suggestions are drawn at the end of research paper