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ABSTRACT
Study of Changing Role and Recent Innovations in Advertising
Dr. Vijay Uttarwar
ABSTRACT
Introduction Asian Journal of Management Sciences 02 (03) 2014; 87-90. Advertising is a measure of the growth of civilization and an indication of the striving of the human race for betterment and perfection. Several eminent economists have succinctly summed up the drive for survival and satisfaction and the limits of human endeavor. In their views physiological needs, need for safety, love and self - actualization are some of the basic needs of human beings. There are two further goals to achieve, namely, 'knowledge' and 'beauty’.
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