Dr. V. R. Uttarwar

ABSTRACT

The Indian banking regulation act 1949 defines a bank as ‘a banking company which transact the business of banking (section 5c) Generally, marketing refers to all activities connected with sales and distribution marketing in banking has some uniqueness in other industries. Bank Marketing can be defined as “Both the creation and delivery of consumer satisfying products. Marketing of bank financial services consist of decision making on 7 P’s framework in Services Marketing.