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BEST PAPER AWARDS
AJMS Will give best paper award in every issue in the from of money along with certificate to promote research .
Best Article of current issue
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ABSTRACT
THE BEHAVIOURAL IMPACT: A Study on the Association between Consumer Preference, Demographic Attributes and Celebrity Endorsements. (A study on the behavioral pattern of consumers in Chennai with reference to select durable products)
Dr. C. Shalini Kumar
ABSTRACT
Celebrities endorsing brands has been steadily increasing over the past few years .Marketers overtly acknowledge the power of celebrities in influencing consumer –purchase decisions. It is also a universally accepted fact that celebrity endorsement can bestow special attributes upon a product or service that it may have lacked otherwise. In this scenario the relevance of the study and what it purports to contribute is vital.
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