Vanessa Britt

ABSTRACT

The conceptual review "Reconceptualizing the Hotel Marketing Mix: Balancing the Transition from the Traditional 4Ps to the Customer-Centric 4Es" makes a timely and welcome contribution to hospitality marketing scholarship. Its central claim that hotels need not abandon the classical 4Ps (Product, Price, Place, Promotion) in favor of the customer-centric 4Es (Experience, Exchange, Everyplace, Evangelism) but should instead integrate the two is intuitively appealing and reflects a broader trend in marketing theory toward hybrid, rather than replacement, models. As a post-publication commentary, this piece aims to critically examine the paper's conceptual architecture, evaluate the strength of its theoretical claims, and identify areas where the argument would benefit from sharper definition, empirical grounding, and engagement with adjacent literatures.