Dr. R. B. Rampure & Shri. G. N. Sontakke

ABSTRACT

The presence of digitalization is being witnessed in all types of sectors such as retailing, manufacturing, banking, insurance, tourism, teleccommunication, airlines etc. around 43% of world’s population makes use of digital communication and in India 30% population are internet user. According to a study India will have over 500 million internet users by 2017 and 80% of these user (i.e. 400M) will go online through a mobile phones. India took over 10 years to move from 10m to 100M internet users. It took 3 years to grow from 100 M to 200M and just 1 year to grow from 200M to 300M. Face book alone has over 110M users in India. India has already surpassed US to become 2nd largest Smartphone marketing; moreover, number of Smartphone owners has already overtaken desktop/ laptop users in India.