ISSN : 2348-0351

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ABSTRACT

A Study of Customer Satisfaction of Maruti cars in Nanded City

* Dr. Vijay Uttarwar

ABSTRACT

In this research paper attempt has been made to understand level of customer satisfaction with respect to various variables. The variables which were selected for study are age of the car owner, Occupation of the car owner and kilometer run of the vehicle. The data was collected by using likert scale and analysis was done by using percentage and average. The chi square test was used t find out the association between various variables and level of customer satisfaction. Keywords: Customer satisfaction, Car Users, Nanded City.

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