Dr. Vijay Uttarwar

ABSTRACT

This research work explains media preferences such as local newspaper, T.V and other electronic, outdoor and miscellaneous media selected by small and medium size business firms operating in Nanded city. For the purpose of research sample survey was carried out by using 300 as sample size and responses were taken based on preferences of each firm out of the selected media. The weighted rating method was used for analyzing the survey results and finally conclusions are drawn from the facts of the survey. Key Words: Media Preference, Small and medium Business.