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ABSTRACT

Fashion Marketing

Prof. Dr. D.M. Khandare' and Dr. Mitesh Hanwate’

ABSTRACT

Fashion might be thought of as a popular trend and commonly used to refer to styles of dress and ornamentation, but the term can be applied to manners of writing, performing, speaking, and behaving, as well. Synonyms include, but are not limited to, vogue, craze, trend, and fad. While there is a great deal of smart non-academic discourse on fashion, there are also contexts of fashion that are highly academic in nature. Fashion reflects culture, time periods, evolution, and social status in addition to serving important functional attributes. More importantly, fashion is a cultural reflection of how people think, who they are, and serves the function of being non-verbal communication method Fashion topics, as innate elements of the humanities, carry with them the potential to be applied to cross discipline analysis. Key Words - Fashion, ornamentation, vogue.

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