* Avinash. B. Vandre

ABSTRACT

Higher Education in India is heavily criticised for not meeting expectations. Their priority has become to enhance overall quality and effectiveness for institutions which battle existential concerns and student disconnect in changing and competitive scenario. Various industries have employed strategic management to articulate future vision and outline specific short-term and long-term goals with a view to drive competitive advantage. Higher education institutions globally and especially in the USA have led the adoption of formal strategic management frameworks with a high degree of success. This paper reviews the evolution of strategic management in higher education worldwide. The Indian higher education space is specifically examined for application of the strategic management practice. Finally, a strong case is made for institutionalizing the use of strategic management in India to cope with the prevailing challenge.