* Mr. Mahesh S. Darak, Ms. Sapna Darak , Ms. Supriya Lohiya,

ABSTRACT

The uses of modern technologies are in great boom, like internet has become a great boon to work with. Using internet and other social networking sites are helping users to come in contact or be in touch with. Social networking are popular means of communication in the current era of technology .The communication may be between individuals, communities, different group of people, customer and organization. The relationships with any organization and customers can be kept healthy with the help of advancement in the regular approach of CRM & social networking sites. The CRM plays an important role in every organizations growth so to boost so to manage relationship between customer and organization the access to communication from social networking sites can facilitate organization and customers. The main objective of this paper is to show that how social networking & CRM can be used to act as bridges between organization and their customers. Keywords — Customer Relationship Management (CRM), Social Networking..