Mrs. Painjane Rukmini Manoj,

ABSTRACT

Consumer movement is a universal phenomenon. There are many practices whereby consumers are not only being denied by their basic rights but being deceived too. Consumerism is the wider sense includes organized efforts of consumers seeking redress, restitution and remedy for dissatisfaction, that they have accumulated in the acquisition of their standard of living. The consumers particularly in India are unorganized and relatively uniformed. On the other hand, the traders and businessmen are organized and well informed. Many of the businessmen take this advantage and exploit the consumers through the mass advertisement, wrong sales promotion tactics, misleading publicity etc. The purpose of this study is that to mention about the evolution of consumerism, the unique problems of the customers and to find out the various ways of consumer protection of which the consumers can use as a weapon in their hands which can be used for their protection against the fraudulent and misleading practices. Keywords: Consumer, Consumerism, Consumer evolution, Consumer protection, Consumer education.