Anuja Prabhakar Mudholkar,Dr. S.S Agrawal 

ABSTRACT

The purpose of this study is the effect of brand image benefits on purchasing behaviour in the context cosmetics products. Many brand image benefits are investigated consisting social, symbolic and appearance. Female consumers are very careful about their skin and appearance they always see the brand and quality of the product. The study of consumer buying behaviour is important for several reasons as different mindset and distinct consumer behaviour. Keywords - brand image, female consumer behaviour, cosmetic products.