-Prof. Yogendrakumar Deokar, Dr.Pradip Kumar Sinha & Dr.Sharad Bhope

ABSTRACT

The present study has investigated relationship between Consumer buying pattern & Features attracts Consumer to purchase Instant Food Products, here perception of urban consumer who generally visit big malls like big bazaar, essay day etc. this consumers generally give preference to some features of IFS like taste, brand name,Price, Easy availability etc. because customer is well verse with the current happening in the market his/her feedback matters a lot for better understanding of relationship between Consumer buying pattern & Features that attracts Urban consumer when he/she goes for purchase of Any brand of TFP in big malls. This study in nut shell will help in understanding Consumer buying pattern, operational strategy useful for marketing strategy development in urban areas in Pune City. Keywords: Consumer buying pattern, instant food products (1FP), Demographic factors.