Miss. Ozalwar Monika M.

ABSTRACT

Consumerism is fast emerging as an environmental force affecting major business decisions as consumers become more aware about their rights. Even though comprehensive statutory measures have been provided in India for curbing unfair business practices, for protecting consumer interest, and for promoting consumerism; companies have yet to do a lot. Consumerism is a protest of consumers against unfair business practices and business industries. It aims to eliminate those unfair marketing practices e.g. misbranding, spurious products, unsafe products, adulteration, fictitious pricing, planned obsolescence, deceptive packaging, false and misleading advertisements, defective warranties, hoarding, profiteering, black-marketing, short weights and measures etc.The paper presents the overview of consumerism in India. The paper focuses on need of consumerism & rights &responsibilities of consumer. The last part of the paper highlights causes & effects of consumerism in India & concluding that the future or success of consumerism in India.