Dr. A. G. Peshwe,

ABSTRACT

Most of the companies or business enterprises derive a number of benefits from the society in which they are located and functioning but the activities of some of the enterprises are causing damage to the society and environment therefore the business enterprises have an important responsibility towards various section of the society. In this background, this research paper analyses the concept of ‘Corporate Social Responsibility’ by a brief analysis of responsibilities of corporate units towards owners, employees, customers, society, governments. Keywords: Corporate Social ~Responsibility, Business sustainability, corporate conscience, Environmental sustainability, Community involvement, Ethical marketing, Stake holders.