Chitra

ABSTRACT

In the process of adapting to market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales and or capture customers that are searching on the internet for answers. For information on a new product, service or location. With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small business that wants to trade online and make a name for themselves on the web. The web is crowded with information. If you have a websile, you can promote your business by knowing, This article will help you in knowing how people could reach you. This also describes the key trends that have shaped the evolution of digital marketing over this period. Key Words: Digital marketing, e-business, e-marketing, online marketing, search engine optimization, Pay Per Click, internet, email, mobile marketing :black;mso-themecolor:textl'>: Digital marketing, e-business, e-marketing, online marketing, search engine optimization, Pay Per Click, internet, email, mobile marketing