Neeraj Singh

ABSTRACT

Corporate Social Responsibility (CSR) is not a new concept in India. Ever since their inception, corporate giants like the Tata Group, the Aditya Birla Group, and Indian Oil Corporation, have been serving the society. Tata Steel even came up with the famous tagline - “And we also make steel”. In earlier times, a CSR activity of any organisation usually meant donations and charity events. However, today corporations are increasingly taking CSRas an integral part of their activities. The basic objective of CSR in these days is to maximize the company’s overall impact on the society and stakeholders. CSR policies, practices and programs are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. A growing number of corporates feel that CSR is not just another form of indirect expense but is important for protecting the goodwill and reputation, defending attacks and increasing business competitiveness.