Ruella Anbesu*

ABSTRACT

Entrepreneurship education has become an essential component of higher education, providing undergraduate students with the knowledge and skills necessary to transform innovative ideas into viable business ventures. Despite possessing creativity, enthusiasm, and entrepreneurial potential, many students encounter difficulties in converting business concepts into actionable opportunities due to limited practical experience and insufficient exposure to business planning processes. Effective business plan development serves as a critical bridge between entrepreneurial theory and real-world venture creation, enabling students to evaluate opportunities, identify market needs, assess risks, and communicate business value to potential investors and stakeholders. This review examines contemporary strategies and best practices employed in undergraduate entrepreneurship education to enhance business plan development competencies. Particular attention is given to experiential learning, mentorship programs, entrepreneurship clubs, industry engagement, business plan competitions, and project-based learning approaches that connect classroom knowledge with practical application. The review highlights the importance of creating supportive educational environments that encourage innovation, critical thinking, teamwork, and entrepreneurial decision-making. Strengthening business plan development skills within undergraduate programs can improve entrepreneurial readiness and increase the likelihood of successful venture creation. Integrating theoretical instruction with practical learning experiences offers a valuable pathway for preparing future entrepreneurs to navigate increasingly competitive business environments. Keywords: Business Plan Development; Entrepreneurship Education; Undergraduate Students; Experiential Learning; Entrepreneurial Skills; Business Planning; Higher Education; Startup Development; Innovation; Venture Creation.