Marchildon Broglio1
, Hornby
McAlister2,3*, Ruiz Cabrejos3
,
Cameron Weinberg3
, Sutton
White3

ABSTRACT

The growing importance of intellectual property has increased interest in utilizing trademarks as financial assets. This study examines the opportunities and challenges associated with trademark-backed financing in the Canadian market. It explores how trademarks can enhance access to capital, particularly for businesses with limited tangible assets. The analysis highlights key issues related to trademark valuation, legal enforceability, lender confidence, and regulatory frameworks. While trademark financing offers significant potential to support business growth and innovation, several practical barriers remain. The study provides insights for policymakers, financial institutions, and businesses seeking to maximize the economic value of trademark assets. Keywords: Trademark Assets; Trademark Financing; Intellectual Property; Intangible Assets; Access to Finance; Secured Lending; Brand Valuation.